Responsive Web Design Increase Profit
Whether you’re running a small business or leading an international corporation, it’s essential to understand the growing impact of online commerce. In today’s marketplace, every business endeavor can benefit from a great website. Yet, figuring out just what makes a website great is no easy task. This is especially true in 2020, as the internet of the future is bound to look and feel vastly different than in years past.
Thankfully, the art of responsive web design offers an accessible solution to this problem. With the power of responsive design, stunning web design can be leveraged by anyone and everyone.
What is responsive web design? And how can better design impact your website’s profitability? Follow us through this article as we seek to answer these important questions.
What Is Responsive Web Design?
While “responsive web design” may sound like just another tech buzzword, this concept represents a fundamental shift in the way modern websites are being created for today’s internet. At its core, responsive design seeks to make websites capable of scaling content to fit perfectly on any screen.
In other words, the goal of responsive web design is to make the annoying tasks of zooming, resizing, and endlessly scrolling through poorly formatted websites a thing of the past. In the past, different iterations of websites were created for different devices, from laptops to smartphones.
Responsive design replaces these numerous sites with a single webpage capable of scaling up or down to match the unique interface of each individual device. This provides website administrators with multiple benefits, all of which can help to boost the overall profitability of their business.
Opportunities To Increase Profitability Through Responsive Design
The internet users of today’ interact with the web through several different interfaces. From computers to tablets to smartphones and back again, modern web users are continually shuffling between devices. In fact, recent market research suggests that mobile internet users (i.e., those on tablets or smartphones) now outnumber those who use traditional devices like desktop computers.
Despite the shifting demographics of internet access, many individuals can be skeptical when they first learn of responsive design. After all, if a business already has a website that is “good enough,” why should it invest the time, money, and effort to adopt responsive design?
Regardless of these doubts, it is vital to appreciate the shift to mobile interfaces. Believe it or not, a small upfront investment in responsive web design can provide significant dividends in the form of increased web traffic, lower bounce rates, and higher conversion rates.
With such benefits in mind, let’s explore how responsive web design can help improve the profitability of almost any website.
Hiring experienced website developers can be costly. Luckily, responsive web design enables firms to create one fantastic website for every user device. This is far more affordable than attempting to deploy different site iterations for computers, tablets, and smartphones.
More importantly, pursuing the development of a responsive site can help save significant time, money, and headaches for all parties involved. Better yet, building (or even rebuilding) a website with responsive design principles can lead to lower maintenance costs in the long term. Instead of having to hire contractors to track down and fix buggy features, website owners are empowered to focus more on their core business model and less on the underlying tools.
Responsive design delivers a crisp and enjoyable user experience, regardless of the device. Furthermore, responsive sites tend to load faster than traditional sites on mobile platforms. This can help sites retain their visitors for more extended periods. A clean user interface allows businesses to appear more professional, which in turn encourages greater trust amongst customers.
At the end of the day, sleek, modern, and easy-to-read websites are far better than those which are clunky, outdated, and awkward to use. After all, most professional web developers have abandoned the design cues of these popular 1990s websites for a reason!
Search Engine Optimization
Commonly referred to as SEO, prioritizing search engine optimization can have a significant impact on a website’s bottom line. The modern page ranking algorithms deployed by search engines like Google have been shown to prefer responsive design. This is due to the fact that responsive web pages allow search engines to index and organize the internet’s information more effectively.
When it comes to profitability, improved SEO tends to drive higher levels of mobile traffic. In turn, these new visitors can lead to higher conversion rates (which often means greater profits!), as discussed in greater detail below.
Higher Conversion Rates
As summarized by this informative infographic, the application of responsive web design often drives higher conversion rates. User interfaces that are easy to understand lead to a better user experience, which in turn promotes higher sales. Through a responsive website, consumers can shop for the product, service, or experience they desire on any device. In turn, multiple avenues for website use allow for new sales opportunities to open up.
Lower Bounce Rates
Recent studies have shown that over 50% of users will leave a website immediately if it fails to load within 3 seconds. Responsive sites are snappy on any device, which helps sites hold on to users that would otherwise leave before they have even gotten started. The longer visitors stay on a website, the more likely they are to convert into a paying customer.
Case Study: Great Examples Of Responsive Design
While waxing poetic about the benefits of responsive web design can be helpful, analyzing successful websites can be just as effective. When seeking to develop your own responsive website, consider these brands and organizations, each of which have mastered the art of leveraging responsive web design to positively impact their business model.
One of the world’s favorite coffee chains also happens to have one of the best responsive websites we’ve seen. The free-to-use style guide provided by the company can serve as an excellent tool for anyone looking to emulate this great layout.
Yes, you read that right: a government agency may have already mastered the art of responsive web design. Visitors to this site are greeted with a simple yet informative interface that works smoothly on any device. While it may lack the flashiness of other sites on this list, Gov.uk is functional and delivers upon precisely what its users want and need.
The New York Times
Formerly known for its iconic newspaper alone, The New York Times has transitioned nicely into the 21st century with a responsive site that can be enjoyed on any device. In fact, many leading news outlets provide excellent examples of responsive design in action, as captured by The Washington Post, the BBC, and other prominent organizations.
With an impressive digital presence, these websites are ready to generate increased profits in 2020 and beyond. Now it’s your turn to leverage this information and make the next great responsive website your own.