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Oxygen Builder Link Attributes: Simple Ways to Create Powerful Links

Link attributes are important for both your target audience and search engines. However, it's not easy for many people to add proper link attributes on WordPress. Some even miss out because they consider it too difficult or techy.

The good news is that this can be insanely easy for you if you follow a few simple steps. Here's how to use Oxygen Builder to add these valuable link attributes.

How to create a nofollow link in Oxygen Builder

Add the attribute rel="nofollow" to a link to make it nofollow.

This attribute cannot be added directly in the Oxygen Builder interface. However, you can insert the link with an Oxygen Builder code block. Here's how.

Navigate to Add button on the top left of your screen > Basics > Code Block > PHP & HTML.

Delete the default PHP code and write:

<a href="YOURLINK" rel="nofollow">YOUR LINK TEXT</a>

Pro tip: Google recently announced two new attributes related to nofollow.

  1. rel="sponsored"
  2. rel="ugc"

How to make a link open in a new tab or window

To make the link open in a new window or tab on your browser, you need to add the target="_blank" attribute.

Luckily, this is easily done within the Oxygen Builder editor.

  1. Select a Text Link that you inserted to your page
  2. Click Set button on the left of your screen
  3. This pops open a modal where you can write your URL or search for a page on your site. Mark Open link in a new tab checkbox.

This method is good for external and not internal links. Making external links open in new tabs gives you SEO benefits.

How to force a pdf to download

You can force the browser to download a file instead of opening it in the current tab or window.

You easily do this by adding the download attribute to the <a> tag. You can read more about this little-known feature here.

As with the nofollow attribute, you cannot add this setting with the standard Oxygen Builder settings. You will have to use a code block or JS to add it after the page loads.

Add this instead of the default PHP code in your Oxygen Builder code block:

<a href="URL_OF_YOUR_IMPORTANT_WHITEPAPER" download="CUSTOM_FILENAME">Download our Whitepage</a>

Pro tip: You don't need to add the file extensions to the filename/download attribute.

How to set up a link that opens the phone app on a smartphone

Did you know that you can create links that allow your audience's phones to call a number you specify?

It is super easy. You just insert tel: followed by the phone number in the URL field. This doesn't require any tweaks at all, and you can do it directly within the Oxygen Builder editor.

For example, if you want the visitor to call +1 555 88888 you write:


Your website visitor can make that call using Skype, Telegram, WhatsApp, and similar apps installed on their phone.

How to create a link that opens the email app on a device

Like calling, your web visitor can send emails directly by clicking a link and opening their email app. The email version deserved its own section since it has some additional settings. Check this out:

You can specify common email headers such as subject, CC, BCC, and more.

The simplest way to do this is by creating a URL containing:


If you want to add additional headers, you can add them at the end of the URL with ? and & as with normal URL/GET request parameters.

For example:


Remember to URL encode the information.

With these tips, you will now see the immense power of links. Use these methods to set up your link attributes in Oxygen Builder easily.